The $35 Tablet

Rebakah Ho, a Commerce 101 and Section 102 student recently wrote a blog on “The $35 Tablet.” Rebakah analyses how similarly to the Nano, the tablet was created as an inexpensive Indian innovation for students in poverty. She concludes that the tablet, “Might not be efficient. With a 3-hours battery life, it can’t be used all the time, and if a small village has no internet access, it might not be useful at all.” I agree with Rebekah’s breakdown of the cost-benefit analysis of a resource produced with good intents to improve education, but the functions may prove incompatible due to low-production costs. However, with proper strategies and tactics the tablet may increase sales and business efficiency. Marketing strategies should target developing nations whose demography could utilize a low-priced device to improve their lifestyles and educate themselves beyond their community. Long-term objectives should focus on the future generation of students, which could affect the firm’s overall direction by not targeting the working class such as Apple’s iPad. Short-term tactics such as implementing promotions would increase student awareness of the tablet; back-to-school and student discounts will attract the tablet’s target market.

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