{"id":43,"date":"2012-10-07T10:41:46","date_gmt":"2012-10-07T17:41:46","guid":{"rendered":"https:\/\/blogs.ubc.ca\/vanessasong\/?p=43"},"modified":"2012-11-18T18:07:56","modified_gmt":"2012-11-19T01:07:56","slug":"sony-mobile-targets-new-market-rival-for-apple","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/vanessasong\/2012\/10\/07\/sony-mobile-targets-new-market-rival-for-apple\/","title":{"rendered":"Sony Mobile Targets New Market-Rival for Apple"},"content":{"rendered":"

Sony\u00a0Mobile\u00a0Communications\u00a0AB<\/a>\u00a0is targeting the Chinese smartphone market becoming a major rival for Apple. The industry is extremely competitive having many international companies, as well as a number of active domestic brands<\/a>. But\u00a0Sony Mobile will gain huge opportunities if it “focuses\u00a0on\u00a0the\u00a0right\u00a0products,\u00a0is\u00a0quick\u00a0to\u00a0respond\u00a0to\u00a0market\u00a0demand\u00a0and\u00a0is speedier\u00a0in\u00a0innovation”(Shen)<\/p>\n

\"\"<\/p>\n

Sony Mobile seems to have a very optimistic future if they can come up with strategies\u00a0(long-term)\u00a0suited for the fast growing Chinese market. Meaning, if Sony wants to bring the most out of the worlds biggest smartphone market, they have to know the market and target their consumers very well.\u00a0This implies that marketing research on China’s smartphone market is now Sony Mobile’s fundamental focus and base.<\/p>\n

The company is already ahead of the game for having\u00a0already established itself in the Chinese’s customers’ minds and having its points of differences,it now has to take it the next stage. “Sony\u00a0is\u00a0a\u00a0rare,\u00a0comprehensive\u00a0entertainment\u00a0company,\u00a0with operations\u00a0in\u00a0movies,\u00a0music,\u00a0gaming\u00a0and\u00a0financial\u00a0services. If\u00a0it\u00a0integrates\u00a0well,\u00a0those\u00a0resources would\u00a0quickly\u00a0make\u00a0Sony\u00a0devices\u00a0stand\u00a0out,” said\u00a0Wang\u00a0Ying,\u00a0an\u00a0analyst\u00a0at\u00a0Analysys\u00a0International.<\/p>\n

source:\u00a0http:\/\/www.chinadaily.com.cn\/business\/2012-09\/24\/content_15777457.htm<\/a><\/p>\n

Picture:\u00a0http:\/\/www.giantrobot.com\/random-musings\/a-blurb-on-jobss-international-legacy\/attachment\/sony-vs-apple\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sony\u00a0Mobile\u00a0Communications\u00a0AB\u00a0is targeting the Chinese smartphone market becoming a major rival for Apple. The industry is extremely competitive having many international companies, as well as a number of active domestic brands. But\u00a0Sony Mobile will gain huge opportunities if it “focuses\u00a0on\u00a0the\u00a0right\u00a0products,\u00a0is\u00a0quick\u00a0to\u00a0respond\u00a0to\u00a0market\u00a0demand\u00a0and\u00a0is speedier\u00a0in\u00a0innovation”(Shen) Sony Mobile seems to have a very optimistic future if they can come up with … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":14317,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/users\/14317"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"predecessor-version":[{"id":118,"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/posts\/43\/revisions\/118"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vanessasong\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}