In response to customers’ resistance to tolerate businesses’ monetary interests over the well being of consumers, businesses now prioritize or appear to prioritize ethics in their image and platform!
The Forbes article “Fit For A Prince: How The Baby Food Category Went Premium” is an inspirational example highlighting the fruitful collaboration of loving mothers and Plum Organics’ compassionate businessmen. As listed on Forbes, this renowned company is now the most acclaimed brand of organic baby food and one of “America’s Most Promising Companies”. Behind the scenes, Plum fulfills the environment standards and proclaims to pay its lowest-paid employees 50% more than the minimum wage.
Plum wholly exemplifies Freeman’s Stakeholder Theory of a successful business through its ability to “create value for customers, communities, employees, financiers” and willingness to invest in the mutual interests of the consumers and the business itself. In addition, Plum’s president, Neil Grimmer, continually reinforces, “Our missing is to get the very best food to kids”. Having several voluntary recalls, Plum disregards public doubt but instead focuses on the safety of their products and reinforces the company’s mandate in prioritizing health over profit. Plum Organics is the kind of business leader we need.
Image: Plum Organic Baby Foods
References:
http://www.forbes.com/companies/plum-organics/
http://www.forbes.com/sites/brianmillar/ 2013/07/30/how-the-babyfood-category-went-premium/