[youtube]https:\/\/www.youtube.com\/watch?v=dtAdjrvD0bY[\/youtube]<\/p>\n
When I first saw this commercial that EA is using to promote their new video game Dead Space 2, I thought to myself \u201cwow that\u2019s pretty stupid.\u201d Why would a company that is trying to sell a game to children blatantly explain that there is no parental approval? My first reaction was that it wouldn\u2019t be a successful campaign because in normal circumstances I assumed that it would be the Mom and Dad\u2019s that would be the purchasers of the product.<\/p>\n
Literally the next day however, we talked in class about the immense buying power of children and young adults. That\u2019s when it all made sense…EA is actually jumping on that huge trend and capitalizing on kids buying power.\u00a0 It\u2019s even more awesome because teenagers seemingly love to make their mommas made at any opportunity. It\u2019s genius! \u00a0<\/p>\n
Being so caught up in this crazy and what I consider to be an unconventional way of advertising, I took my very first steps inside a video game store. I asked the guy working there if I could look at Dead Space 2. He then asked me something about which gaming system I needed it for to which I had no idea. You see, my mom never let me come near video games growing up. Acknowledging that I didn\u2019t even know how to respond to that simple question made me realize that I certainly didn\u2019t have the type of buying power when I was younger that EA is targeting. I guess this change in trends and influence can give violent video games a time to shine.<\/p>\n
I\u2019ll leave off with the idea that the back of the Dead Space 2 says 17+ and things along the line of strong language, violence, malicious, vulgar etc… Well can\u2019t everyone see why Mom\u2019s may hate it?<\/p>\n","protected":false},"excerpt":{"rendered":"
[youtube]https:\/\/www.youtube.com\/watch?v=dtAdjrvD0bY[\/youtube] When I first saw this commercial that EA is using to promote their new video game Dead Space 2, I thought to myself \u201cwow that\u2019s pretty stupid.\u201d Why would a company that is trying to sell a game to … Continue reading