Alexander Mak in his blog wrote about the convergence between reality and gaming, giving specific reference to the Call of Duty franchise that now has products that are Call of Duty branded that are not video games.
Indeed, this trend is getting quite common! If one checks electronics stores, it is quite easy to find “gamer” branded materials. There are gamer mice, keyboard, towers, processors, graphics cards, monitors, fans, Drinks, and I kid you not, Glasses.
The intent for these products is clear: to tap into the gamer market, a market that traditionally has not been reached to, due to the draconian societal stigma against “gamers”. Nowadays things are changing though, and gamers are now being treated just like any other social group that is vulnerable to powerful consumerist promotion. Hooray! Equality for all.
In all seriousness though, the gamer market is one with potential, that could potentially be taped by companies who know what theyre doing. They are a difficult market however, as they have needs and wants that are different from the traditional markets.
Now excuse me, gotta finish Black Ops’ campaign.
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