It is said in The Marketing Blog (external) that google has recently come out with a service expansion in their google places service. How it works is that business are able to add Google Tags to certain places so that it is easier for customers to find the place, and on top of that, it allows business to place special coupons and promotions of the like in said prized google spot.
So what this marketing news means in the greater marketing scheme? It means that marketers have to be always aware of what’s going recently, because if they don’t they miss out on great opportunities like this one. Business that adapt quickly to this new google service will have an advantage over all others because they have an advertisement advantage. Meaning that companies who keep on the loop will receive greater benefits than the ones who don’t.
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