Nowadays it seems like marketing companies are incredibly interested in advertisements through social media.
The allure is understandable: it is very cheap, it has the potential to reach the youth market in a very effective manner, and it allows for greater marketing freedoms (since advertisements aren’t confined to 30 or 60 second TV ads)
Companies can be extremely succesful through social media advertisement. For example, Dove uploaded a YouTube video that was incredibly popular.
They had no publishing costs for that video, but they still reached millions of viewers, and were able to display a long video that they couldn’t show otherwise. A success story.
Not everyone seems to understand how to be successful via Social Media, however. A lot of marketing companies seem to think that simply posted links on Facebook and spamming Fan pages is good enough to attract attention to their company. Or simply adding a Twitter page. That, sadly, is not enough. Internet users are very used to ignoring web ads, and anything that even resembles an ad will be promptly ignored.
So how to succeed in the social media environment? Well, simple, do not make your ad look like an ad. Attempt to engage with individuals. Create a video, or blog post, or picture, that teaches a lesson instead of being blatant product promotion. Something that catches people’s attention.
Because truthfully, everyone avoids ads.
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