Evaluation 6

 
Week 12: Venture pitch evaluations
 
For Troy Moore’s venture at EDU-SITS
 
Evaluation by jiorns 8:52 am on December 1, 2013
 
Hi Troy,
I totally LOVE your elevator pitch (irony is engaging) and think you have a gift for voice narration. The pitch and pace was excellent.
You maintained this clear, well-paced pitch for your venture pitch video.
However, I would suggest not using graphics or narration that overtly slams the Ministry and its decisions (e.g. Mr Bean). It’s not a good look. Facts/evidence of functional problems with the current student tracking system or the one to be introduced by Fujitsu, and facts about negative impacts on districts is where you should focus.
In the same vein, keep the graphics to ones that inform (is a 13 ball or 8 ball necessary?)
Excellent and clear articulation of the pain point. On a small point, “they believe the future is now” should be “we believe the future is now”.
Good articulation of the ED-SITS product – what it will do.
Good marketing plan and articulation of the target – independent schools and unsatisfied districts.
Good info about how districts are looking for alternatives to the Fujitsu product.
Your venture has the CEO/team sorted. (I like that you have awarded yourself the MET !!)
Good overview of how you will meet school, district and provincial needs for student information, as well as keep parents informed about student assessment – ED-SITS will be market competitive. At least in its target markets.
Good rationale for the $3 million ask … you don’t have staff within the districts so their salaries need to be paid for (assume it is for 4 years based on your articulation of staffing increases in the first four years).
However, I am confused about your business model and how you can justify any return to investors.
You state there will be return in 1 year. From what? Are districts/schools charged? What is the fee relative to the $10/head to be charged with the Fujitsu system?
This is an important point.
Other than that, the venture is sound.
Well done Troy.
 
Ratings

CEO and team 5
Venture concept 4
Marketability 5
Venture plan 3