Evaluation 1
Week 12: Evaluating venture pitches
For Angela Adair’s pitch of Student made videos for practical training
Evaluation by jiorns 10:53 am on November 27, 2013
Hi Angela,
Amazing work! I am impressed with the amount and diversity of high-quality video footage you have collated into your venture pitch. Nicely done.
The project you are involved in, or proposing, is extremely worthwhile. There are students in a distance location (war zone) that can’t get to their university to attend classes (pain point) and you are solving the problem (pedagogically-advanced distance ed video).
It’s clear what you seek from investors – cash contributions or donations of instructional videos (of the prescribed pedagogical type). The video presented a nice graphic and narration about the investment you seek for your project.
The evidence-based approach to the project is also worthwhile and likely means that your venture would appeal to UN, NGO and university sectors. In that sense the project has marketability. Your project builds on educational research that is already done on the use of video for distance student self-assessment, and you propose to undertake new research on that theme for the next four years.
The entrepreneurial initiative to collect a database of videos over that time and thereby create learning content that has a longer life and the potential to operate for other courses later on, or other distance ed at scale, is great. This is surely a differentiated venture? Who else is building a repository of pedagogically-advanced, occupational therapy specific, instructional video for distance ed? What implications will this have for the future and for an ongoing, sustainable venture?
Perhaps what is not spelled out in your pitch is the ROI. What does a donor of videos or an investor of cash get in return? There has to be a “what’s in it for me?” If I donate my videos as a professional occupational therapist, am I guaranteed acknowledgement wherever the video is used?
If I donate cash, what return do I get? Is my name associated with the occupational therapy course?
In terms of the messaging and overall production content of your video, I think it would benefit from
a) shorter time – 7 mins is a bit long
b) slower narration – give the message time to sink in
c) focus on the Gaza Strip occupational therapy course delivery project
I would suggest removing the intro about unemployed graduates and so on.
Perhaps also be clearer about Bethlehem University as it is not specifically stated where the university is – the listener works out that it must be Israel. But in this day and age of globalised education, it could have a base in other locations, such as Canada. So, I would make it clear how you as a person in this project/venture in Canada link to the Bethlehem University and how the students you are going to be teaching over the next four years link to the Bethlehem University.
The graphic slides you interspersed in the video are great.
It’s also not clear who the 3 educational technologists who are to be supported by a cash investor will be, and their credentials. Who leads the venture?
Great project Angela. Well done.
Ratings
CEO and team 2
Venture concept 5
Marketability 3
Venture Plan 4
Comment by aadair 6:04 pm on November 28, 2013
Thank you for putting so much effort into your feedback, I noticed that you have done this for others and it is very encouraging. Your positivity was great to read, and also you made some great critical points. As a not for profit organization, it would be great for donors to receive some recognition, great point. I agree I should have also created an imaginary team to help sell the funding.
Thanks again.
