MindTraction

From blogs.ubc.ca/etec522Sept2013
From Pitch Pool
 
Post by David Vogt 1:42 am on September 2, 2013
MindTraction

A mobile mentoring venture: video

 
Comment by jiorns 12:48 am on September 20, 2013

David who? A full name is needed when representing a commercial venture to investors.

The content of this pitch was heavily focused on the end user benefit (relief to anxious students). It made for a compelling argument, and was well delivered by David. He was passionate

The venture aims to develop a product that provides relief through provision of a portable mentor. However, the product is not purchased by students directly – the buyer market is institutions. Whether institutions consider anxious students problemic enough to purchase apps is a matter for clarification (market research). Until there is that clarification, the target product sales of $1 million by year 5 quoted remains unsubstantiated.

There would likely be some development costs to be examined closely as mentoring students of different ages, backgrounds and academic abilities will require a product that is more than a ‘one size fits all’. So I would ask for a cost/profit ratio or something similar, based on research into the institutional market.

There is an attempt to provide investors with a call to action at the end – but it missed out contact details. Overall, a passionate and well delivered pitch. Just needs a bit of focus on the institutions themselves.