If the United Nations was fully funded, we still need organizations like the Arc and social enterprise for sure.

Although these organizations all aim at making the whole world better off, they function in different ways and play a part in different levels. If a bottle stands for common interest of the world, then UN stands for big rocks; the Arc and social enterprise stand for sand. The bottle can’t be fully filled with big stones; only small stuff can fill interspace.

UN tackles with large problems on a global level and provides a wild range of assistance. While the Arc and social enterprise build a channel in which resources (including business knowledge and capital) can flow to where needed. Small projects teach people business knowledge thus giving them idea how to get rid of poverty by themselves instead of being given. In this way, they can decide their own life as well as adding meaning to society. For example, Uwonkunda takes back what she learned in the Arc to her home country; Inspired by a talk at the Arc Initiative workshop, Ms. Tesfaye expanded her business and carve out her own niche. GadShega Shero Eatery finds a sweet way to stand out in a croweded market by using the knowledge she acquired in the Arc.

Bill Brayton puts that “ Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” 

https://blogs.ubc.ca/nodokahashimoto/

http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/day-to-day/can-fair-trade-boutique-expand-without-alienating-customers/article4405520/

http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/going-global/in-a-crowded-market-ethiopian-entrepreneur-finds-a-sweet-way-to-stand-out/article17912688/

http://www.sauder.ubc.ca/Global_Reach/ARC_Initiative

http://news.ubc.ca/2014/06/30/upward-arc/

Dating back to 2011, the “ Share a Coke” campaign has been launched for more than 3 years. Thanks to this personalized bottle campaign, Coca-Cola co. is seeing a sales rise for the first time in more than a decade[1].  I totally agree with Gadeer Ghannam’s statement on “3 reasons why share a coke campaign so successful ”. Furthermore, I believe there is some internal connection and causation between these three reasons. As we can imagine, the effect wouldn’t be ideal for such a famous company to advertise, because customers already know it well and have purchased it at least once. To regain their attention, Coke chooses to make use of its sonorous fame. They substitute their classic logo with names. In this way, customers are satisfied to see their names appearing on Coke’s bottles as if Coke – a soft drink giant customized these products for them. If you don’t find your name on shelves, never mind, there are plenty of ways to tell Coke to produce a unique bottle of coke for you. Just as Nantha Morgan said, this was a really clever marketing promotion by Coke to break the barriers that are set up by being so well known.

Then, by encouraging customers to share their Coke with friends and share related videos and photos on social media, customers’ value of individuality and desire for human connection are further expressed[2]. “Share a Coke” provides customers, especially teens and millennials, an opportunity to display themselves as well as build a personal connection with the brand.

Unfortunately, this campaign can’t solve the problem once and for all. Frankly, it’s like a short-term sense of excitement. Customers’ enthusiasm will fade out at last. Anyway, emotional marketing and advertising is a really good method to attract the customer’s attention and acquire their affection.

Have fun

the blog I’m referring to: http://trivision.tv/blog/2014/08/18/share-a-coke-campaign-a-marketing-success/

http://www.adweek.com/news/advertising-branding/coca-colas-share-coke-campaign-grows-sales-first-time-10-years-160433

http://www.independent.co.uk/news/business/cocacola-share-a-coke-campaign-boosts-us-sales-for-first-time-in-a-decade-9759739.html

http://consumerist.com/2014/09/26/coke-reverses-10-years-of-sagging-sales-by-slapping-names-on-bottles/

My fellow classmate Rachel Cheng recently wrote a blog in which she stated that the ads she came cross in social media platforms like Facebook, YouTube, and other small websites were so specifically targeted to her that they even had the exact products she browsed online. Probably, most people have the same experience as her, so do I. Same as Rachel felt, I was annoyed to be tracked at the very beginning and afraid that my privacy was invaded.

Later, I find that this is a service called directional push and I become interested in it. So what is directional push? After a user browse pages or post the latest news on a social media platform, cookies are generated and stored on the user’s computer. Advertisements engines included Google, Baidu as well as social media read these cookies and know the preferences of this user. Therefore, they are able to push information about what exactly the user want, furthermore, at a accurately calculated time, at a scientific frequency.

In my opinion, it’s irreproachable for sellers to do so. To most searching engine companies and social media, most have been offering free services and platforms; they may take advantage of users’ information to attract advertisers, thereby gaining advertising revenue to support operation. Compared to traditional ads push, directional ads push is much more efficient. Businesses don’t need to choose pushing channel, but focus on reaching to their target customer segments. Social media advertising starts with customer needs, thus freeing businesses from spending tons of money into letting their products got a “15 second fleeting image” on TV.On the other hand, to most social media users, they are willing to post their personal real information which is a hundred percent opening to everyone. So, it’s possible for sellers to make use of it.

The blog I’m referring to : https://blogs.ubc.ca/rcheng/2014/11/02/does-privacy-exist-online/

http://yourbusiness.azcentral.com/disadvantages-advertising-social-media-5467.html

http://www.solveitmedia.com

I feel honor to attend class 18 in COMM101 to see the style of three perfect Sauder Alumni. They are great entrepreneurs. Paul Grill impressed me a lot. He dissatisfied with limited responsibilities early in his working life so he founded naked coconuts which sells coconut oil, coconut nectar and other amazing coconut products[1]. Eventually, running his own business turns out to be the most exciting thing that he has ever enjoyed. And the fund he got mostly comes from his savings as well as bank loan, which is so courageous. I always picture my future as working for someone else but Pual’s story gradually changes my mind.

Besides, I really like to talk about something on packaging which was also mentioned in the lecture but not that much. What I’m going to say meant no offence. The first time I saw naked coconuts’ products, the red packaging attracted my eyes, but the packaging hardly made me to associate the products with coconut since I thought they are health care products or medicines. As for SIP, it’s quite sensible to use white as the main color on packaging. White stands for pure, which is consistent with the idea that SIP is a natural and healthy drink. The bottle shape and the transparent glass texture also imply it’s a kind of cold drink which will definitely cool you down in hot summer days. But it’s wrapping paper is a little bit simple – only words with several lines. Besides using different colors to indicate different flavors, I would recommend SIP to add some fruit figures desalted in the background as well.

http://www.nakedcoconuts.com/get-to-know-us/our-story/

http://www.nakedcoconuts.com

http://www.sipsoda.com