As we can notice the animation industry has develop itself a lot since the first Mickey Mouse cartoon or Cinderella, not only because of new technologies such as the 3D but also in the evolution of their different characters.

What we are going to call “classy animation “movies were the princess is defenseless and rescue by a charming price don’t exist anymore. New images of an autonomous that try to explore and go in an adventure are now the new face of the princess.

(Tangled, the princess and the frog, brave)

The story of those movies do adapt to their society. We have crated new ‘intelligent robots » and movies like Wally are created.

The different companies now try to reach the new generation not by the different concepts and virtues of the characters but they try to make him as realistic as possible and definitely showing his value by his actions. The prince will probably not be of royal blood anymore and his courage will be shown as he is fighting the enemy (battles that know are much more longer and realistic than before).

As they explain on their website (Pixar is explaining how they study the society of scotland: the landscapes, the customs…)

In conclusion, I believe that adapting movies to the current society is really important for animation movies companies and that is why we have those good movies that can sometimes express societies issues that sounds familiar.

Why some companies invest a lot of money in their advertising campaign and have so many different ads while other companies  keep their « style » and preserve their image?

I have chose to analyze two different brands for this post. The first one is called: Hamlet cigar; you will see that their ads are really funny but they kept the same slogan and style since 1966.

Here is a video showing their ads from 1966 to 1997

(The video is pretty long, don’t worry you will get the idea in three or four ads. I suggest to watch the entire video if you have time because it is really funny !!! )

https://www.youtube.com/watch?v=NIckHmwZAeI

The other brand I chose is Coca-Cola. As you probably know Coca-Cola invests a lot of money in their advertising campaign. They also have changed their slogan approximately every year since the brand was created in 1960. Coca is also going to pay stars such as Daft Punk, Whitney Houston, Christina Aguilera … to be present in their ad .

How those ads influence consumers?

It has been proven that advertising greatly improve the demand of a certain product.

An ad gives to the consumer information so that he can choose between two products.

Therefor, I believe that the more ads you do, the more information you give about your brand and the more the consumer wants to buy your product.

My post is going to be about 3D printer.

Scientifics created a new type of printer that prints object in 3D!!!

This process contains three major technologies that are:

–       The FDM; a process where matter in fusion are stick together

–       The SLA; a UV light, that makes a solid plastic cover that allow the matter in fusion to be solid

–       A laser that does the precise work and put powder on the object

With the 3D printer, you can create any real objects. You have to follow this process:

You start by designing the object on a computer that is going to send the pattern to the printer. Once the printer has the pattern, it is going to cut the different pieces with matters you have to buy and put in the printer. Finally the printer is going to stick the different part together.

How companies are going to survive to this major innovation? For instance, companies that sell furniture for apartments; if you can build your own table or your own chairs, it s not a matter of adaptation anymore but they will have to change their own system even their profession.

Here is also a video showing the process of the 3D printer:

https://www.youtube.com/watch?v=8aghzpO_UZE