Red Bull: How marketing can create a giant.

In this post I wanted to focus on a brand i think is just incredible: Red Bull. It is neither the product itself nor the logo that impressed me but how many times and in how many places you can see that logo and hear that name. Red Bull is everywhere and never left it’s primary market and images the extreme sport event.

Red Bull’s marketing team is incredible, always seeking new ides to make a buzz and let their brand name in people ‘s mind. Here are some famous videos you might have seen that I believe show the spirit of Red Bull.

 

–       https://www.youtube.com/watch?v=qGf6earGAOc

(There is a longer version on You tube that is even more incredible)

 

–       https://www.youtube.com/watch?v=8vsB1tsKkx4

(There is also the second part of the video on You Tube)

 

–       https://www.youtube.com/watch?v=M0jmSsQ5ptw

 

HOW AWSOME ARE THOSE VIDEOS RIGHT!!!

 

Those videos are all showing something never done before and it ‘s this innovative touch that allows Red Bull to be where they are: at the first place. Red Bull is definitely an example showing that a good marketing team is a major advantage in a company.

Leave a Reply

Your email address will not be published. Required fields are marked *