To summarize what we saw during that term about the keys for a company that whishes to be successful.

First of all we saw that communication within the company is a main point in getting his company successful (One of my post is about this). The different divisions of a company like marketing and accounting have to be in good relation so that decision makers have all the elements to take their responsibilities and decisions.

Then, having the company’s managers and employees to respect the business ethics, which means to behave well. Otherwise it can hurts severely, the company, even a giant as HP.(referring to Mark Hurd’s sexual harassment case)

The company should let the customers know about their brand positioning and it’s value proposition. Having a transparent and trustful relation with it’s suppliers, employees and customers is a key to keep a good atmosphere and so a profitable company.

Finally I believe that a company should-d make an effort on socializing. As we saw during our course on social entrepreneurship, the social entrepreneurship is still not really developed. I believe that it is important to help others when we have the possibility to do so. Like Ashoka a company that is stable should try to help those poor families realize their dreams.