Don’t They Want More Customers – Starbucks Dealing With Cultural Conflic

According to the CBC news, Starbuck announced its policy of banning firearms in its store recently, and this action heated the debate between gun right advocacies and gun control advocacies. The decision Starbuck it made this time put the corporation under stress since the several companies that had banned guns were involved with some troubles. In some U.S. states where gun laws allow people to purchase guns without state permit such as Arizona, guns become some people’s must-bring item when they go out. It can be perceived that carrying guns had become a part of their culture. And that’s where the cultural clash comes in. As an international company, Starbucks surely has to come cross many obstacles because of different cultural environments. And the gun culture is an inevitable and tough one. Usually when a cultural conflict occurs, companies should adapt to the local culture while staying in the same parameter outlined by the company. However in this case, I think Starbucks is making a right choice since the gun culture cannot coexist with its own corporate culture. Started from the foundation period, Starbucks had aimed to create relaxing and comfortable environment for customers to sit down, read a magazine and enjoy a cup of coffee. And the gun carriers bring in tension in the store, and employees are put in a position where they need to be extremely cautious in confronting these people. So to remain its value proposition, Starbucks took a strong stance on the issue.

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