“If you’re going to get all the publicity from it, why isn’t it putting more money into its charity?” asked by Doug White, a professor of Columbia University regarding the McDonald charity issue. Recently, Corporate Accountability International, an advocacy group criticized the fast-food giant for contributing too little to charitable organization while gaining a huge amount of revenue. In my opinion, McDonald is not doing a good job in demonstrating corporate social responsibility not only because of the

insufficient money it put into charity but also because of its strategy of targeting children as its main market. According to the news, it spent almost 25 times as much on advertising as it did on charitable donations in 2011, and most of their advertisements are targeting children. Due to the first mover advantage, McDonald had a great corporate image and reputation in the fast-food industry. Over the years, McDonald had developed different tactics to attract attention from children such as the different toys that come with the “Happy Meal.” However, McDonald’s most products are considered “Junk Food” by dietitians; thus, consuming too much will bring harms to children who needs nutrition for body growth. Health news on WebMD shows that Fast food was the main food source for 29 to 38% of children and kids can gain 6 pounds a year from fast food! Therefore, McDonald’s advertising tactics are ethically unacceptable as it potentially led to more obese children. At the beginning, fast food industry was created to serve the working adults who were too busy to have a nice meal. But now McDonald’s had successfully associated their corporate image with children.