The Adapting Strategy is What Leads UPS to Success

As the frequency of seeing a UPS van on the road increases, people are aware that UPS’s influence on delivery industry has grown incredibly strong. First started as a package delivery company in America, UPS had worked its way to become the world’s largest delivery company and the most recognized brand. The success of its business attributes to the sustainable strategy and strong corporate values. On its official website, UPS identifies itself as a “company that has never shied away from reinventing itself”. And this had been proven by UPS’s constant changing tactics to satisfy customers’ needs. Since lost cost and high quality is its focusing strategy, UPS has never stopped to reduce overall cost with the help of technology and innovation. For example, the company saved them 20.4 million miles by having an expert map out their routes before the delivery occurs according to a case study done by Harvard University. This also better UPS’ corporate image for being environmentally friendly. In addition, the company is able to “look into the future” and expand its logistics service. For example, in order to maximize its revenue stream, UPS partnered with both online shopping companies and old school retailors. This created a enormous demand during holidays for UPS since the changing shopping styles. People who are unwilling to squeeze into the crowd shop online and order delivery; And for those who shop in store but are reluctant to carry the stuff home can also have them shipped home. The Bloomberg post pointed out that the omni-channel-retailing strategy benefits both the consumers and UPS.

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