{"id":1,"date":"2011-10-30T02:27:52","date_gmt":"2011-10-30T02:27:52","guid":{"rendered":"https:\/\/blogs.ubc.ca\/vickylivaditis\/?p=1"},"modified":"2011-11-01T00:01:04","modified_gmt":"2011-11-01T07:01:04","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/vickylivaditis\/2011\/10\/30\/hello-world\/","title":{"rendered":"Tweet and be heard"},"content":{"rendered":"

Ever wondered when people are most likely to pay attention to your tweets? According to one study, tweet between<\/strong> 1-4 times\/hour on Wednesdays and weekends at around noon or in the early evening.<\/strong><\/p>\n

But is it really that straight forward? No.<\/p>\n

Number of tweets<\/span>:<\/p>\n

They recommend tweeting between 1-4 times per hour. Here\u2019s the breakdown:<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n
\n

# tweets \/ hour<\/p>\n<\/td>\n

\n

Average CTR (click through rate)<\/p>\n

per link per hour<\/p>\n<\/td>\n<\/tr>\n

\n

1<\/p>\n<\/td>\n

\n

~350%<\/p>\n<\/td>\n<\/tr>\n

\n

2<\/p>\n<\/td>\n

\n

~170%<\/p>\n<\/td>\n<\/tr>\n

\n

3<\/p>\n<\/td>\n

\n

~75%<\/p>\n<\/td>\n<\/tr>\n

\n

4<\/p>\n<\/td>\n

\n

~0%<\/p>\n<\/td>\n<\/tr>\n

\n

5-13<\/p>\n<\/td>\n

\n

~0%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Interesting that they recommend a range <\/em>of tweets\/hour when 4 tweets\/hour get almost no attention.<\/p>\n

And did they measure tweets sent once every <\/em>hour for 24 hours, or once per day<\/em>? I image that if I received a tweet every hour<\/em> from the same company (or friend), I\u2019d ignore them after very few tweets. If I got one tweet per day, though, I might pay a little more attention. So should companies really tweet 1-4 times\/hour, once\/hour, or once\/day<\/em>?<\/p>\n

Day of week<\/span><\/p>\n

According to their study, there is a ~100% CTR on Wednesdays and weekends. Wow! Everyone clicks on Twitter links on Wednesdays and weekends? How did they measure this?<\/p>\n

Time of day<\/span><\/p>\n

They also recommend tweeting at 5pm to maximize retweets. The maximum retweet rate was a whopping 6%. You better have a lot of followers if you want those retweets to add up and be effective.<\/p>\n

They also say the best time of day to tweet is either at noon or 6pm as these are the times when CTR spikes at 60%. What they don\u2019t address is if better content might result in a higher CTR or in more retweets.<\/p>\n

Key Takeaway<\/span><\/p>\n

Without knowing how they conducted their study, this information is at best interesting, at worst a case of how to manipulate statistics to tell a great story.<\/p>\n

Want to read it yourself?<\/p>\n

The Science of Social Timing Part 1: Social Networks<\/p>\n

http:\/\/blog.kissmetrics.com\/science-of-social-timing-1\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever wondered when people are most likely to pay attention to your tweets? According to one study, tweet between 1-4 times\/hour on Wednesdays and weekends at around noon or in the early evening. But is it really that straight forward? No. Number of tweets: They recommend tweeting between 1-4 times per hour. Here\u2019s the breakdown: […]<\/p>\n","protected":false},"author":10294,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/users\/10294"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":4,"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/posts\/1\/revisions\/4"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/vickylivaditis\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}