Any brand would sign to get a viral marketing campaign that works. However, the amount expended in the campaign doesn’t ensure the outcome wanted. Therefore, what makes a viral marketing campaign to have success? An online marketing strategy could make it success, but not as an occasional or momentary action, but as a way, a strategy that will lead us to reach the goal .

Ipad has become an indispensable tool in the case of an entrepreneur . Moreover, every day there is a new application more surprising than the last one. I have selected some of the most relevant applications that can not miss in your device:

1. Dropbox

If you already work in the cloud, sure you’ve heard about Dropbox. As one would expect, there is an application of Dropbox for iPad that lets you edit, synchronize, download, upload and share the contents of your  iPad in a special folder. The best of all is that it is totally free!

2.Documents to Go

With Documents To Go for iPad you can use (create and edit) documents in Microsoft Word, Excel and PowerPoint on the iPad, even those created with the 2007 version of Microsoft Office. Some of its main features are: iTunes file sharing, managing Office 2007 files and access documents that are stored in Dropbox , Google Docs , Box.net, iDisk or SugarSync.

3. FlightTracker Pro

If you are those who travel al lot, with FlightTracker Pro you can track your flights, waiting times, departure times, arrival and real-time tracking of the flight. A perfect App to have all your trips well organized!

4. iSwifter

Apple does not allow on their mobile devices to run Flash content. However, that does not mean you can not play games or watch Flash videos on your iPad . At least not anymore, thanks to iSwifter, an App web-browser Flash content running in their data center and then it sends it to your Ipad.

5. Teamviewer HD

I’m sure that you often wanted to do something on your PC or Mac, but you are away from home or work. Well, now with just providing a working Internet connection on your computer, you can connect to your computer from your iPad with Teamviewer HD.

Teamviewer HD is an application for iPad, iPhone and iPod Touch that allows you to view the screen of your PC or Mac on your iPad, mouse control, type text…!

6. Twitterrific

Twitterrific is one of the best Twitter apps for the iPad right now. It has great support and a very clean and intuitive interface. The application does not support multiple columns, but it is very easy to use. 

With over  600 million users worldwide , Spain is among the few countries in which the success of WhatsApp has been so brilliant. Over  23 million people  have downloaded the application in this country.

The purchase of Whatsapp for  over 13,000 million from Facebook put on alert the entire industry after the announce that in a few months they will provide voice services .What is not in doubt is that Whatsapp has proven to be a good low cost tool to boost orders or inquiries via the mobile phone, bringing the products to customers instantly.

For instance, in Spain there is a fish market in Cadiz, which is daily offering to its customers their products through a group of whatsapp. Moreover, in another city of Spain, Caceres, there is a gourmet store which has set up the use of  whatsapp for taking the orders of its customers. The customer goes to the store, he test the products, and he takes a flyer which has all the information to place the order from his home via Whatsapp. 

For me the strategy is perfect , I just congratulate his owner’s initiative!

And some of the advantages provided by the use of WhatsApp on your business could be these:

1. Easy to do

2. It could make closer the relationship with the costumer

3. Immediacy

4. You can submit the latest products received and invite them to buy it

5. Ability to create specific offers for these users

6. Get feedback customer

7. Improve the delivery service

Fame. Popularity. They are certainly two of the greatest engines of the Internet. There are many cases of people who have achieved this through hard work and effort. From independent bloggers to developers of widely used applications. But there are many ways… Not all are genuine

What I’ve found is people like Santiago Swallow:

A sum up of his twitter account: 

• Speaker, writer and thinker
• It has 85,000+ followers on Twitter
• His account is verified
• Specialist “reimagining self in the online age”
• He born in Mexico but he is living in USA
• He has participated in the conference TED
• It has been a hit at SXSW (South by Southwest)
• He has a fairly detailed page on Wikipedia
• He is about to publish a book “Self: imaginary identities in the age of the Internet”

Something impressive! But is that real? Not by mistake.

Santiago Swallow was created in 2 hours by Kevin Ashton reporter for an article published in Quarz . It cost $ 68. It’s completely fictional in detail. No specialist in anything, no book, no TED conference, no SXSW.

Ashton purchased 90,000 Twitter followers for $ 50. He paid 18 for the site and domainWordPress.com . He generated the name of Santiago Swallow with an application for writers that can generate random names under certain criteria. He used software available on the Internet to build and publish tweets every minute from certain phrases and themes shortlisted . His tweets are  like “Before you lose weight, find hope” and “To write is to live endlessly.” In addition, he generated the face of Santiago combining 3 photos taken from Google Images, so that a search will never show duplicates. And the verification seal Twitter just was put on its cover image at the right place. All that remained was to make his biography.

And that’s how a couple of hours you can have a pretty compelling profile of an expert.

The problem of fake followers is serious, because this generates a significant level of noise and it disturbs the activity statistics of twitter followers. But mostly sadly illustrates the common principle on the web that mentioned at the beginning.

There are a variety of social networks, each with a unique appearance that sets them apart. If you want to expand your network of friends you have Facebook. If you want to find the latest developments at the global level, you can see Twitter. Or if you want to create professional relationships you can use LinkedIn. Each social network captures a particular audience. But which do you think do intellectuals use the most?

A study by the Australian company Onetest says that those who use Twitter more often are smarter than those of other social networks. In order to reach to this conclusion, the researchers looked at 2,851 young people who started working just finished university, between 2002 and 2014. The variables analyzed were: favourite social network, salary, professional satisfaction and expectations.

The results showed that only 4% of the entire universe regarded Twitter as the tool of choice to communicate. However, this small group was which had a higher cognitive ability compared to others!

If we talk about the most used social network, Facebook is who wins, followed by LinkedIn. However, users did not show skills above the average. For the researches, the reason why people with greater intellectual capacity prefer Twitter is because of its immediacy and volume of information. Also it requires a certain level of concentration and attention to create and process the information.

Social Media has became the place to show all those photos that we love to our friends. As everyone can see them and rapidly some photos can become viral, it is recommended to be careful about all we post. However, we cannot control what others post, and unfortunately Social Media can be an easy place to revenge.

I’ve read some posts and I found an interesting image, which is attached below that describes how to remove embarrassing photos from each social network. Moreover, a study by McAfee revealed that 13% of respondents had posted private content without the consent of the other person. In fact, an embarrassing photo could get you fired or injure a relationship, apart from  ruin part of your online reputation.

Once the damage is done the user can request to remove the image or the post in each social network, as it is the right of privacy.

Facebook

In addition to asking the other person to remove the picture, each image published in this social network offers the option of ” Report Photo ” . Additionally , you can report the case to Facebook by following the steps indicated in the photo attached.

Instagram

In this social network the process is easier. Each image has the “Photo Options” in which the user can choose ” Hide from my profile”, and “More Options”, where you can find the option “Remove me from Photo ” ( eliminating the label pictured) and ” Report Inappropriate”

Twitter

The microblogging platform advises users to unfollow , block and seek support from friends and family , especially when it comes to cases of ‘ cyberbullying ‘ or Sextortion (sexual blackmail on the internet) .

Beyond these recommendations , Twitter provides a form for reporting such behavior or content. It is important to check the ” I’m being mentioned directly.”

Anyway , beyond requesting photo removals , online reputation experts advise generate a large amount of personal content on the web according to the image you want to show. Thus, this information will appear first in search results and embarrassing photos or videos will become in more distant positions.

During this course of e-marketing we have learned many things, and one of them has been the possibility to automate your tweets or Facebook posts. It is a useful utility because companies could save time and money by scheduling their posts. However, this new tool could cause some big errors that companies would wish never have made them. Continue reading →

Nowadays marketing campaigns are changing due to the spread of the new medias.  For instance, celebrities such as Beyonce promoted her new album just by Instagram with a video called Surprise, in which there were some new songs. As a result, she sold more than 500 copies by Itunes in 2 days… A new trend that allows to save thousands of dollars!! Continue reading →

Many companies think that the fact of having a Facebook page or a Twitter account is all they can do about be present in Social Media. They expect to gain awareness by publishing some posts once in a while, but there is not the only thing that they should do… Continue reading →

In few months, many of us will be worry about finding our first job. That is why, I have started to search some interesting articles about this matter. Rapidly, I have found some data about the relationship between social media and job search.  Continue reading →