With over  600 million users worldwide , Spain is among the few countries in which the success of WhatsApp has been so brilliant. Over  23 million people  have downloaded the application in this country.

The purchase of Whatsapp for  over 13,000 million from Facebook put on alert the entire industry after the announce that in a few months they will provide voice services .What is not in doubt is that Whatsapp has proven to be a good low cost tool to boost orders or inquiries via the mobile phone, bringing the products to customers instantly.

For instance, in Spain there is a fish market in Cadiz, which is daily offering to its customers their products through a group of whatsapp. Moreover, in another city of Spain, Caceres, there is a gourmet store which has set up the use of  whatsapp for taking the orders of its customers. The customer goes to the store, he test the products, and he takes a flyer which has all the information to place the order from his home via Whatsapp. 

For me the strategy is perfect , I just congratulate his owner’s initiative!

And some of the advantages provided by the use of WhatsApp on your business could be these:

1. Easy to do

2. It could make closer the relationship with the costumer

3. Immediacy

4. You can submit the latest products received and invite them to buy it

5. Ability to create specific offers for these users

6. Get feedback customer

7. Improve the delivery service