The article outlines the importance of customer success for any companies in business. It emphasis that companies should place customer in their first priorities as companies could not run without customers’ support. Also, the article suggests that companies’ marketing and other strategies should be based on customer business outcomes.
I agree with the article’s view about the importance and influence of customers in companies. However, I believe that companies should not blindly follow and fulfill all of the customers’ wishes. Clearly, companies would not grant any customers’ needs if they would disturb the companies’ operation or cause the companies to lose profit. For example, in a gaming company, even though there are customers who want high value in-game items for free, if the company was to fulfill their wishes, the company would lose money as the customers would not need to spend as much time and money on the game. Also, different customers have different requirements, and there would definitely be conflicts between customer needs. Therefore, it would be difficult to choose which customer need to satisfy. In fact, it would be impossible to fulfill every single customer’s need. It is then the customer’s job to decide which suitable customer needs to offer that would cause the most benefit to the company.