http://www.reuters.com/article/2014/01/30/us-hm-sustainability-idUSBREA0T00C20140130

In the article, H&M, the world’s second largest fashion retailer, demonstrates the success of ethical business. H&M has always been working on sustainability in their products such as the production of environment friendly products and improving the living conditions of workers in Bangladesh and Cambodia. This helps H&M to promote their products and gain support from customers as it made Ethisphere’s World’s Most Ethical Companies list for 2014. 

This is clearly a successful example of ethical business. However, this is because H&M is a huge company making a lot of profit and has the ability for ethical implications. Therefore, this is not applicable to small or newly created companies as they are still trying to survive. Besides, ethical implications are rarely considered by companies as it reduces the profit that companies can make. Even though it can be as successful as shown in H&M, companies can still make as much or even more money without any ethical implications. Therefore, when people apply ethic in business, they are not trying to gain more money. This does not means that ethic in business is completely not self-beneficial because people can gain satisfaction by being ethical and servicing the society.