Social media has not only changed our interactions with each other but has also influenced the way businesses function today. In Anna Lazzereschi’s blog “Minions” which discusses about how an animation character has become an important marketing strategy as it can be seen from supermarkets to e-commerce stores. This is just one of the influences the world has seen of Social media marketing as marketing now is just not about going to each door and a presentation about your product.
With the influence social media has on businesses, startups and small firms who aim to grow need to utilize the opportunities Social media has to offer and Nicole Brown’s blog “HOW SHOULD YOUR SMALL BUSINESSES USE SOCIAL MEDIA FOR MAXIMUM IMPACT? discusses about how small businesses can use social media to their benefit.
Social media has much more to offer than what most businesses are doing. The reason why most businesses are not able to exploit this medium of marketing is because they underestimate its power. A few tips every entrepreneur needs to know when using social media marketing is:
- Be Clear about the goals
- Mark the target audience and do not deviate
- Update regularly
- Keep it simple but interesting.
Sources:
- “The Minion Take Over. | Anna Lazzereschi’s Blog.” Anna Lazzereschis Blog. N.p., n.d. Web. 05 Oct. 2015. <https://blogs.ubc.ca/annalazz/2015/10/04/another-one/#comment-3>.
- Brown, Nicole. “How Should Your Small Businesses Use Social Media For Maximum Impact? – Social Media Week.” Social Media Week. N.p., 08 Apr. 2015. Web. 05 Oct. 2015. <http://socialmediaweek.org/blog/2015/04/how-should-small-businesses-use-social-media-for-maximum-impact/>.
