Oh Baby Foods, a company focus on baby food, grows up quickly in recent years. Ms. Free, a successful entrepreneur of company, experienced a hard period in the beginning, but due to her idea of offering frozen food and shelf-stable foods, the production and market expanded. The biggest merit of her is her inflexible and innovative mind.
From 2011 to 2013, she changed packaging twice, made her products more nutrient, shelf-stable and convenient, which increased sales volume efficiently. Notably, she shifted from frozen food to shelf-stable foods in 2011, this change brought many benefits to business, for example, Oh Baby could pay for ingredients and packaging, entered larger market and secured a five-year loan. The changes made by Ms. Free is the main reason that why Oh Baby can become national brand.
Oh Baby did well in differentiation, their products have certified organic, unique flavors, nutrient but shelf-stable foods and convenient packaging. In addition, the firm realized to save costs of manufacture when the sales volume increases, so cost leadership brings more profits.
Ms. Free did well in value proposition and then she plans to produce foods for older children, not only for infants. And she want to improve managing logistics, I suggest her creating a management system and company culture. For instance, encouraging staffs by rewarding and power. I hope Oh Baby can become better in the future.
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