League of Legends is now taking control of the video game market

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League of Legends” — which is basically like a more-complicated video game version of capture the flag — is huge in the e-sports world. In January it boasted a staggering 27 million daily active players. And it has around 67 million active monthly players.League of Legends, the wildly popular multiplayer online battle arena PC game is “free-to-play” as well. But “free-to-play,” like “freemium,” doesn’t really mean free – last year, the game generated over $1 billion in microtransactions.

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There are several reasons that why League of Legends became so popular in the world. Firstly, it offers players the core game for free and then optionally charges them for premium content such as in-game currency, extra content, or customization. Players in League of Legends can purchase new champions, skins , and influence-points boosts (which help you gain IP faster from playing the game, so you can buy champions without spending money). Secondly, League of Legends provides a fair game for players to play, so that players will not feel uncomfortable when they new to the game. League of Legends is more like a direct business model, where uses customers feedbacks and customization to update their services.

‘Revenue is second, the player experience is first.’executives at Riot tells us the customer relationship is a critical part of business.

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