Apple just released a new generation of iPad- iPad Pro, which is the best large-screen tablet with an attachable keyboard and optional stylus you can possibly buy today. The iPad Pro is Apple’s largest and priciest tablet to date and price is about $799-$1,079. o Mr. Cook has his eye on the enterprise market. In the past year, he has struck partnerships with companies such as Cisco Systems and International Business Machines to help market Apple’s devices to large companies. To this end, the company is pitting its latest iPad not against other tablets, but laptops.
However, iPad sales fell 20 percent from the same period a year earlier, the seventh quarter in a row that sales have fallen year over year and have failed to meet analyst estimates. Meanwhile, sales of Apple’s own Mac lineup have risen nearly every year since the first iPad’s launch. So, is it really work for Cook’s idea of replace laptops by iPad? I would say no, because people already have their smart phone which is similar to iPad and it is hard to compete with laptop’s performance at the same price. Tablets are not computers and run different (smaller) programs, and most of us still need computers.
Original news: http://www.wsj.com/articles/apples-ipad-pro-sizing-up-the-challenge-1447264368