So I was doing some online shopping on TOMS Shoes the other day, and found out one very interesting marketing strategy that I thought was very meaningful and different. This video below shows what they do every year.
Every year, workers and volunteers from TOMS will have a “Shoe Drop” in one selected country to deliver free shoes. Ever pair purchases, TOMS gives one pair of shoes to a child in need. I think this ethical and charitable marketing strategy helped TOMS Shoes build a very strong brand image and customer’s loyalty. After I watched it I was really impressed with what they do and it automatically increased my trust with this brand.