How many of you get persuaded to purchase something just because another brand that appeals to you is also part of producing the product? This is an example of CO-BRANDING, and it is basically when two company/brands come together and produce a product together. This definitely increases my incentives to buy a certain product because it appeals to me more now that I know another brand I like is also part of the product. It also increases my trust towards the product. Here are some examples of CO-BRANDING:
APPLE and NIKE have created an iPod gizmo to put more rhythm in your run: the Nike and iPod Sports Kit. The wireless kit lets Nike’s new Air Zoom Moire shoes send fitness data to your iPod Nano — via a sensor you tuck inside the running shoe and a small receiver that attaches to the Nano!
KELLOGG’S fruit flavoured snacks in the shape of Tinkerbell characters and features:
Kellogg’s fruit flavoured snacks in the shape of Toy Story characters!
H&M and LANVIN came together and produced a line of clothing together. (IT WAS ALL SOLD OUT IN AN AFTERNOON!)
HUNTER shoes and JIMMYCHOO came together and created a special edition pair of rain boots!
