Christmas is just around the corner! Most businesses are now starting to decorate their in-store environment, offer Christmas decorated goods, include Christmas designs on store items and provide sales promotion due to the holiday season. This is a good way in attracting customers into their stores just because everyone’s looking forward to their winter holiday.
Starbucks is a good example that is currently doing this. As soon as you walk into any Starbucks retail store, their store atmosphere make you feel like its Christmas already. When you purchase a Starbucks drink, you automatically get a cup that is decorated with Christmas decorations. This is a good form of promotion for Starbucks because it creates brand awareness since the cup being held is so different from all other cups of coffee you can purchase elsewhere. They also offer many Christmas related gifts such as Christmas decorated mugs and tumblers, special packaged ornaments, soft toys and even packaged coffee samplers.
Building onto Joey’s blog on “What’s on Sale at Starbucks This Christmas?” which she only included in-store tangible products I listed above, Starbucks actually created a sales promotion just to promote their special holiday drinks. Starbucks offered a buy one get the second one free sale especially for their holiday drinks. This encouraged a lot of people to go with their friends or lover to enjoy one of Starbucks holiday drinks.
On top of that, Starbucks also created a website especially for their special Christmas offers. As well as showing details of what they offer, the website also allows customers to share their wishes to others via Facebook and Twitter. Therefore this includes co-branding and social media in increasing awareness of their brand. Talking about the social media, Starbucks also created a video that temporarily promotes the offer of holiday drinks.
WATCH THE VIDEO! (Link below)
It’s really creative 🙂