I thought Jeffrey Wang’s post about the marketing tactics of Apple was quite interesting. It really is intriguing how the change from Apple naming their products successively (ie. iPad 1, iPad 2, etc.) to them naming the new iPad… well “The New iPad,” can cause so much commotion amongst the population. Well, in reality, it isn’t just this change that causes commotion; Apple’s events at which they release their latest gadgets have become almost like pay-per-view boxing fights. People crowd to popular tech blog websites such as Engadget who blog live from the event for those awe-struck and dedicated Apple fans that can’t wait to get a glance of the latest pixel-packed screen or scratch-resistant material that Apple has introduced into their products.

What’s even more interesting is the ignorance of the general population…

My favourite late-night talk show, Jimmy Kimmel Live, recently featured a section in which they went out into the streets with the iPhone 4 and told people it was the iPhone 5. The response was profound… people ignorantly replied things like, “Oh yeah, it’s definitely faster than my iPhone 4” and, “it’s so much lighter and more HD.”

Really, Apple is just taking advantage of the population’s tendency to follow fads and trends. They’ve created this premium yet widely available and accessible brand that users follow blindly. The majority of the population knows very little about processor speed and hardware and software capabilities, yet they flock to Apple as their hands-down choice. I asked my PC-user friends if they would rather have a MacBook than a PC, and almost every single time the response was “Yeah… definitely, it’s just too expensive right now.”

Don’t get me wrong, I would rather have a MacBook, too, but I do find it very interesting how one least expects it, but Marketing has really become, in today’s widely inter-connected and socially diverse, the most important aspect of a business.