Blackberry! This company has been in the news for over a year now. A recent article says that Blackberry might be bought in pieces by Google and Cisco Systems. Fairfax, Blackberry’s largest shareholder, is also linked with entirely buying it out. Due to this news, the company’s share rose by 4 percent. This is a great demonstration of how the affiliation of big brands like Google and Cisco affect people’s image about a company.

The failure of the company, Blackberry, could be somewhat related to its internal factors. The company failed to innovate when other competitors like Apple and Samsung were. It stuck to its same old models with hardly any differences in its new products. The launch of Blackberry’s latest products, the Z7 and Z10, were also flops as it met with a poor demand globally. The company has decided to hence drop the price of Z10 by a steep discount. A continuous failure of its products and lack of innovation thus seems to be one of the reasons why the company has come to a stage of being taken over.