Bell, one of Canada’s largest communications company, has taken it one step further in delivering their value propositions. The Bell Business Blog is a blog set up by Bell to provide small business owners helpful tips and up-to-date information on the latest technologies. The blog is simple and user-friendly, with short but thorough posts on general tips and tricks on how to improve one’s small business by creating a website, using social media, etc..
Bell’s main value proposition is to provide consumers, businesses, and organizations of all sizes with the solutions to all their communications needs. By focusing on small businesses, Bell has taken a segment of their customers and specialized a portion of their services based on their needs. Recognizing their customers needs and developing and growing their company from there creates a point of parity for Bell. They are investing in their customers by proving each customer’s individual importance and providing a multitude of specialized services that fulfill their needs. This example of prime customer service is what Bell is using to differentiate themselves from other companies and to further develop their reputation amongst the public.
Article Links/Images:
http://cdn.iphoneincanada.ca/wp-content/uploads/2009/10/bell_logoLg.gif
http://www.bell.ca/shop/Sb_Landing.page
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