Like what Colin mentioned in his blog post, CrossFit: Revenue Streams to the Mainstream, CrossFit and other fitness-related products and services are on the rise in today’s global market.

Due to the rising popularity of this new healthy lifestyle, companies have begun to redefine themselves to correlate with the increasing demand. At fast food joints such as, Triple-O’s and McDonald’s, “healthier” alternatives are being implemented into their menus. But, whether or not these “healthy alternatives” are actually healthy is another story. Not only has existing companies changed the way they do things but new companies have emerged to profit from this growing market. SMAK, a locally owned fast food joint located in downtown Vancouver that serves 100% gluten free meals that are locally sourced. Everything from the food industry to the fashion industry is taking a plunge into the health, fitness, and green lifestyle. Click here for information on the Detox Campaign by Greenpeace.

The ability to recognize and adapt to the ever-changing environment that surrounds a company is what seperates a good company from a great one. Trends come and go but great companies are supposed to be the ones that stay and take advantage of the next upcoming trend.

Article Links:

http://smallbusiness.chron.com/target-market-fitness-gyms-3354.html