Vivian Leung's Blog

My friend Riki’s blog on the Post-Consumer Era
elaborated on the growth of value-based marketing through a well explained diagram (shown below).

He touched upon how marketing has grown throughout the ages – from mass production and marketing in the pre-consumer era to an era of careful decision making by consumers and strategic value development, creation, and distribution by companies. Everyone living in our current era will agree that value-based marketing is key to success for any firm.

How might marketing or consumption grow or develop even further in the future? The current value-based marketing will continue to serve as a basis of all marketing strategies, as convincing consumers that the value that they get is much greater than the costs they incur guarantees future consumption and positive customer relations management (CRM). Perhaps along with the technological trend, management information systems (MIS) will grow to become the core of most manufacturing and marketing strategies.

Convenience. In today’s world, time is a valuable resource in our busy, busy lives. How can firms use this to serve in their marketing strategies for the future? Implementing technology and MIS quickens processes (e.g. self-purchase / take-out booths at supermarkets, stores, libraries), improves quality/quantity and inventory of products (e.g. higher quality machinery, inflow and outflow of products management by MIS programs), and enhances the marketing mix (e.g. increase advertisements through the Internet and social media, easier to distribute at an international/global level). Technology gives us endless opportunities of growth and development in our era.

So who knows? Perhaps we will be present when a pre-technological era arrives.