Oct 08 2012
Branding in the Every Day
I went shopping the other day with a friend who tried on a shirt and asked, “Does this look like me?” It was a simple yes or no question but it made me think about personal branding, a topic I’d read about in Jasmine Chan’s blog (which you should go check out). Basically, we’ve all been practicing the art of branding for years, sometimes without even knowing it. Every little thing from how we dress, act and even talk adds (hopefully in a positive way) to our personal brand. By being asked by my friend whether a certain piece of clothing seemed her style was like asking if I thought it agreed with the brand she had created for herself. Isn’t that the same sort of question companies have to ask themselves when trying out new things in the business world? Basically, whether you are part of a billion dollar industry or just a student looking for a new sweater, branding is everywhere. Makes me pretty thankful I get to learn from the best.