Oct 08 2012
Targeting the Target Audience
Is it possible to create a tool that can pinpoint a brands the most effective target audience? The company 33Across has been busy capitalizing on the ever growing trend of social networks to come up with groundbreaking marketing technology called SocialDNA™ Targeting. By compounding real-time data about how individuals respond to what is read, purchased, shared, and recommended online, 33Across can help brands better understand their social dimensions. All of this web analysis has proven to boost site traffic, improve SEO (search engine optimization) and enable content producers to get credit for their work. It sounds pretty promising, but one can’t help but wonder if there’s any privacy violations taking place in order to collect the data from individuals. Thankfully, the answer I found was no. The data is collected anonymously, compounded for results and then disposed of (they don’t keep data over 60 days). Right now 33Across is targeting the US market, but it will be interesting to see where they expand to in the future and how further advances in technology will aid not only their company, but the business world in general.
