Post 10: Sponsorship
Nov 30th, 2010 by Andy Mao
After my COMM 101 class today, I became more interested to learn about marketing and sponsorships.
During class we came up with many reasons to justify Bell’s $200 million bid for the Olympics sponsorship. An interesting comment was that Bell invested in a national sponsorship and not an international one. Also many people actually do not recognize Bell as the official sponsor.
However, I believe that it was a good investment for Bell as it gained huge marketing power that it didn’t posses before. Bell carried all 10 Consortium networks which enabled the company to provide access to the Olympics games live on both High definition TV and handheld mobile devices. This key feature attracted as many as 81,212 account activations generally on a 3-year contract.
Furthermore, Bell was the exclusive carrier for the smartphone Samsung OMNIA II. The phones primary feature enables the user to watch the game live with the wireless Olympics works (WOW) system1.
I believe it was a good investment as it attracted me to get a Samsung OMNIA II during the Olympics Games.