“This is Marketing”
Jan 16th, 2012 by Andy Mao
This image was used by my COMM 290 Prof, Brian Graham, when he shouted out “ladies and gentlemen, this is marketing!” I thought it was pretty funny because I never assumed a company such as this cereal company would actually use such a ridiculous marketing tactic to boost up sales. At the same time, my friends and I were discussing how Apple used a similar marketing concept to design their iPad, an enlargement of their previous product, the iPhone. I remember when Apple first launched their product, I was not convinced and I never predicted it to be successful. However, their success truly inspired me by the fact how their simple iPad design could become so popular. I now believe that marketing has no boundaries, and sometimes a simple design can have tremendous results. I also believe this picture fully illustrates the fact success can come in any shape or form when one applies it in a correct way.
Great post Andy, love the range of references- you’re right, the reality of marketing is that it spans from UBC profs to cult products like Apple, well done!