Power of the Brand
Mar 12th, 2012 by Andy Mao
After reading Ginny Lo’s blog on Nike’s spelling errors on their Boxing Day poster, I began to think about the power of their brand. She mentioned that grammar is a symbol of professionalism and that poor grammar can lead to doubts in the brand. The question is, why do consumers continue to trust in Nike after not one but two spelling mistakes on their poster? The answer is the power of their brand. To many consumer, Nike has been a reliable brand for several years. Many famous and successful Athletes wear their Nike brand and some have their own Nike sportswear. Big companies often utilize famous celebrities such as Colby Bryan, Lebron James to market and better position their brand. For example, just recently, Nike decided to market a unique pair of basketball shoes for Jeremy Lin, NBA Taiwanese-American basketball player.
Nike has been improving their products and continue to produce better advanced ones. They understand their market and consistently market sports wear with good quality at a reasonable price. The values that Nike offers make Nike a good and strong brand. Power of a good brand will continue to attract new and loyal customers despite a few spelling mistakes on their posters.
Original post by Ginny Lo https://blogs.ubc.ca/ginnylo/
While the spelling mistake must have been humiliating, it doesn’t necessarily reflect on the company’s value proposition, leaving them fairly unharmed after the incident. Great post!