Posted in Uncategorized on Apr 4th, 2012 1 Comment »
Im sure many of us are aware that of the Avengers movie either from a social media site, Youtube or through friends. However, I believe that their effort in promoting the movie to the public through various promotional tactic is quite clever. First of, they released multiple movie trailers online. They started with an initial […]
Posted in Uncategorized on Mar 12th, 2012 1 Comment »
After reading Ginny Lo’s blog on Nike’s spelling errors on their Boxing Day poster, I began to think about the power of their brand. She mentioned that grammar is a symbol of professionalism and that poor grammar can lead to doubts in the brand. The question is, why do consumers continue to trust in Nike […]
Posted in Uncategorized on Feb 6th, 2012 1 Comment »
After reading Kevin (Kun Hao) Wang’s blog on Abercrombie and Fitch’s expansion in Japan, I realized that the contents we learned in class are actually applicable in the real world. For instance, in class we learned firms need to segment the market into different bases and variables to fully understand the needs and wants of the […]
Posted in Uncategorized on Jan 16th, 2012 1 Comment »
This image was used by my COMM 290 Prof, Brian Graham, when he shouted out “ladies and gentlemen, this is marketing!” I thought it was pretty funny because I never assumed a company such as this cereal company would actually use such a ridiculous marketing tactic to boost up sales. At the same time, my […]
Posted in Uncategorized on Apr 4th, 2011 1 Comment »
I believe that in today’s business world, learning about the theories of commerce is not merely enough for individual students to succeed. What differentiate COMM 299 from other courses in UBC is that it teaches the practical side of business such as resume building and interview preparation. Most graduate students go out to find a […]
Posted in Uncategorized on Mar 21st, 2011 No Comments »
The greatest lesson I learned was from Jordan Huang. He taught me the fundamental skills of social networking. As the first year representative of CUS, he demonstrated the ability to connect and to communicate with others in faculty. He dynamic personality motivated me to challenge myself and to push myself to the next limit. As […]
Posted in Uncategorized on Nov 30th, 2010 No Comments »
After my COMM 101 class today, I became more interested to learn about marketing and sponsorships. During class we came up with many reasons to justify Bell’s $200 million bid for the Olympics sponsorship. An interesting comment was that Bell invested in a national sponsorship and not an international one. Also many people actually do not […]
Posted in Uncategorized on Nov 29th, 2010 No Comments »
After a class discussion about social enterprise with COMM 101, I got interested to help the society. In class we also made it clear that there is a difference between profit and non-profit sectors. I did not know that companies such as Starbucks were actually not social enterprises even though they donate money to Africa. After […]
Posted in Uncategorized on Nov 28th, 2010 4 Comments »
During our business plan two presentations in my COMM 101 class, I witnessed many different styles of presentations. Some groups used a formal delivery style while others used a skit performance. However, one similiar characterestic between all the presentations was the usage of visual presentation. Visual presentation is imperative to deliver a clear and concise message. […]
Posted in Uncategorized on Nov 28th, 2010 No Comments »
One of the major causes for the 2008 financial crisis is from poor managements in banks. From our last class, we discussed about the roles of a bank, and I decided to further analysis it to help connect these concepts with our modern society. In general there are two types of banks, Investments banks that […]