Monthly Archives for October 2012
Why Starbucks succeed in China?
Howard Schultz, the CEO of Starbucks , announced that China will soon become its largest market outside the United States. I was interested in this announcement of Starbucks.How can they get success in china? However,they do succeed in Chinese … Continue reading
perceptual mapping practice
In class 5 we talked about positioning of brand and perceptual map.I made a perceptual map about women cosmetics. On my perceptual mapping , the two criteria i give are price and the chemical composition involved in the cosmetics,which I … Continue reading