perceptual mapping practice
In class 5 we talked about positioning of brand and perceptual map.I made a perceptual map about women cosmetics.
On my perceptual mapping , the two criteria i give are price and the chemical composition involved in the cosmetics,which I considered as the important factors when buying cosmetics personally. Consequently ,i divided those brand into four different categories.Sometime i feel difficult to juge the brand accurately in the level of price.However, the map still gives a clearly guide of making decision.
When I was doing the map,I realized that during the process ,the consumer already know the information of these brand.what they are doing is to make a list of these brands in their subjective order.That indicated that the positioning of a brand is very important.To think as a consumer, and how to let your brand on top of that ‘list’ when they making a decision.