TOMS and social entrepreneurs
Toms shoes has been rated the America’s most promising social entrepreneurs. The company was famous for its one-to-model ,which means ,for every pair of TOMS sold, the company donates a pair to a child in need. Since its launch, the company has denoted over 115,000 pairs of shoes to children in need all over the world.
when we talked about social entrepreneur, it connect the concept of business ethics in my mind. The company want to make money and also take social responsibility just like TOMS. This is the optimistic way in operating business. TOMS has earned an estimated 4.6 million since its launch. In this case, i think their one-to-one model is also a successful marketing strategy. It will stimulate consumption because consumers feel that they are helping people through the purchasing. TOMS has built a successful model which combined profit and social responsibility and also a positive corporate image and its meaningful in the long run development of the company (i.e., They also use one- for-one product with Tom glasses).
source link: http://images.businessweek.com/ss/09/04/0403_social_entrepreneurs/26.htm