What is branding?
Brands are everywhere in our life. I used to think brand is a logo , a corporate identity. After took the class and read some related readings,i have some new understanding about “branding”. Branding was used for cattle initially; it is a stamp of ownership. Later, brands are burned on wooden cases, a guarantee of good source and good quality.
Now, brands are big business. For example, coca-cola, the most popular and biggest-selling soft drink in history,as well as the best-know product in the world. However, there are only 9 bottles of coke were sold 1886 and now the brand of coca-cola was valued at $70,452,000,000. Therefore It is a essential market strategy for a company. A successful brand can bring a set of unique values and usually achieve following objectives:
- Delivers clear message to customers
- Reinforces customer loyalty
- Confirms credibility
- Connects potential target
- Motivates the customers
Brands can take a company and consumers to new places. Brand can also be used as a verb, such as “google it” and “skype your family” and it is remarkable.
source link ：http://www.virtualvender.coca-cola.com/ft/index.jsp