Monthly Archives for November 2013
A smart move of IKEA
Have you ever got lost in IKEA stores? My answer is yes. I was confused why I got lost almost every time when I was a kid, but I enjoyed get lost in different types of model home. Now, I … Continue reading
Reflective Blog Post: Starbucks coffee company
The company that our group investigated is Starbucks Inc. During the group project, I have the chance to better understand the world largest coffee company. We concluded several factors that make Starbucks succeed. In this case, I … Continue reading
Apple succeeds in mobile phone market
In today’s class, we talked about innovation and value, which draws mine attention to the success in iPhone. Although apple already had strong brand name in computer market before IPhone launched, it is still a miracle in … Continue reading