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A Man in the Shadow: Fritz Lang’s M (1931)

fritz-langs-m

            M (1931) is a story of a mentally disturbed serial child-murderer in Berlin. While the police are unable to catch the child-murderer, other organizations join in the manhunt. With the support of the blind balloon salesman, the organized crimes catch Hans (the murderer). Hans is judged in an underground kangaroo court. He falls to his knees, begging people to understand his pathological desire for killing children. The police show up just before the outraged people attempt to execute Hans. The film abruptly ends with a victims’ mothers’ speech, in which sorrowfully reminds and warns parents of their responsibility to take care of their children and to be vigilant. The ending of the film can be seen as a dark twist for blame the mothers instead of the murderer. The beginning sequence starts with the children play a circle game, follows by a new child loss successfully creates a threatening and horrified atmosphere to lead the story.

The first time Hans appears onscreen it is as a man in the shadows. The shot starts with Elsie (the victim) bouncing her ball. When she reads the wanted posted that asks “who is the murderer”, the camera rises up and makes her off the screen. Then the shadow shows up on the poster, looking down on her. This arrangement metaphorically suggests that the power of the shadow is over her. The shadow covers the little girl in the dark, which is meant to illustrate her weakness compared to the murderer.

Sound is what leads to the demise of the murderer. At 6’49’’, Hans whistles a distinctive song “In the Hall of the Mountain King” for the first time as he purchases a balloon for Elsie from a blind salesman. The whistling indicates the presence of the character since his face is not yet shown on the screen. The spectators can recognize this whistling later in the film as it repetitively appears. When the mother finds Elsie missing, she yelled her name out of the window and towards the empty stairs. Each time she calls Elsie, the specters observe different visual in silence. An empty chair with set dinnerware where Elsie would sit; the yard where the laundry dries, the ball rolling down the treed area and her balloon stunk in the telephone line. The cross-cutting applied here .The continuity of presenting those objects in each frame is effectively leading the spectators to realize that the death of the little girl has happened. The lack of sound in this case reinforces the atmosphere and attributes a sense of emptiness.

 

 

 

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Saudi Arabia: Advertising differentiated culture

153229161In the E- Marketing class, we’ve learnt that the web design across countries can be so different for a same brand or product. Among those countries, I am particularly interested in advertising in Saudi Arabia.

psx0atamrbrflsm7mosu(The Ikea Saudi Arabia Ad controversy Meme)


In October 2012, a big news of Ikea. A Swedish newspaper compared the Swedish and Saudi versions of the manual, and found that in the latter women had been very skilfully airbrushed out. At the time, people criticized that the Ikea has subordinated women’s rights to business interests

Despite the discrimination discussion, I am curious of how major brand positioning themselves in such a region sensitive country.

I visited Saudi Arabia last summer, and I was shocked on what I saw and what I’ve heard. I saw little boy aged around 6-7 drive the car with their mom sit on the passenger seat because women are not allowed to drive. Also, women are only allowed to go to cinema with their husband. Women were barely appearing on ads since they only allowed showing their eyes to public.  However, this brings opportunities to makeup producers. The eye shadow and mascara were popular in sell.

I personally think what Ikea did is showing respect to a certain culture. And not only Ikea, a lot of big name company did the same thing and also for other industries.

Here is some example:

  1. Starbucks design mermaid-free logo for its Saudi locationssaudi_starbucks_logo
  2. A Katy Perry album is scrawled over in pen to add modest new clothing to the singer’s arms and legs180ud3rxohxyljpg

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Internet abuse: The price is more than shame

attends the 2015 Vanity Fair Oscar Party hosted by Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California.

After being publicly silent for decades, Monica Lewinsky gave a speech on TED’s talk called “The price of shame”. It was a great speech of a woman who survived from the public humiliation. After watched this speech, the first time I know the word “cyberbullying” and the first time I’ve realized how horrid the impact can be made by the hateful comments and judgements.

As a victim of Internet abuse in 1998, there is no word for it. When the scandal went public, it was the time of digital revolution. Even it’s before social media, the speed of spread was still made her to publicly humiliated overnight.

And when social media was born, the consequence of the similar cases has become dire. Back to September 2010, there is news of an 18- year old student from Rutger University named Tyler Clementi jumped from the George Washington Bridge to his death. The reason behind that is because he was webcammed by his roommate while being intimate with another man. And then, the cyberbullying made him couldn’t live for another day.

There are uncountable examples of internet harassment nowadays. People are allowed comment whatever they want online and say it is their right for the voice to be heard, it is called “freedom of speech”. As far as I concerned, it is not. The freedom comes with responsibilities. We are well-educated people, we should be responsible for what we do as well as what we said because abusive words are literally powerful weapons. You will never know if it gonna change one’s life.

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Here is the link of Lewinsky’s TED’s talk:

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Digital marketing or social media

“Digital marketing”, “social media”,” Internet marketing ” Are those words sounds like a same thing to you? As digital marketing has been so wide-spread today, there are some confusion has been made.

Indeed, social media is the latest buzz word used in internet marketing and often refers to platforms like Facebook, Twitter and Google+. It is a major competent of digital marketing. Digital marketing has more reaches besides Internet. The relationship can be clear explained by the image as shown below:

屏幕快照 2015-10-18 3.33.22 PM

The success of new platforms of social media has changed the way we socialize, we interact, and shopping. Here is some statistics of the impact of social media.

  • There are 135,000 new twitter users per day
  • Twitter has 288 million monthly active users
  • The average number of tweets per day is 58 million
  • Facebook has more than 500 million active users
  • 27% of total U.S. internet time is spent on social networking site.
  • 56% of Americans has profiles on a social networking site

Social media has become a new way to connect business with customers. However, it has the limits to reach the audience offline which means sometimes it won’t be effective to promote certain product or service. For example , if you want to promote custom tools for farmers you can use social media as a resource to find out more about the products but your main selling point will be billboard ads on rural areas and Radio ads.

Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.

 

Sources:

https://www.reliablesoft.net

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