Category Archives for Uncategorized
How Wechat well played in SNS platform.
While Alibaba and Jack Ma became leading giant of Chinese B2B and B2C market， Wechat business has enter the game and became a threaten competitor of Taobao. WeChat is a voice and text communications app released in 2011 by Chinese investment … Continue reading
When millennials become parents
By looking at 22 million millanial parents in America with about 9,000 babies born to the each day, TIME and Survey Monkey conducted a poll of more than 2,000 U.S. parents with children under the age of 18. Respondents answered … Continue reading
A Man in the Shadow: Fritz Lang’s M (1931)
M (1931) is a story of a mentally disturbed serial child-murderer in Berlin. While the police are unable to catch the child-murderer, other organizations join in the manhunt. With the support of the blind … Continue reading
Saudi Arabia: Advertising differentiated culture
In the E- Marketing class, we’ve learnt that the web design across countries can be so different for a same brand or product. Among those countries, I am particularly interested in advertising in Saudi Arabia. (The Ikea Saudi Arabia Ad … Continue reading
Internet abuse: The price is more than shame
After being publicly silent for decades, Monica Lewinsky gave a speech on TED’s talk called “The price of shame”. It was a great speech of a woman who survived from the public humiliation. After watched this speech, the first time … Continue reading
Digital marketing or social media
“Digital marketing”, “social media”,” Internet marketing ” Are those words sounds like a same thing to you? As digital marketing has been so wide-spread today, there are some confusion has been made. Indeed, social media is the latest buzz word … Continue reading
A smart move of IKEA
Have you ever got lost in IKEA stores? My answer is yes. I was confused why I got lost almost every time when I was a kid, but I enjoyed get lost in different types of model home. Now, I … Continue reading
Reflective Blog Post: Starbucks coffee company
The company that our group investigated is Starbucks Inc. During the group project, I have the chance to better understand the world largest coffee company. We concluded several factors that make Starbucks succeed. In this case, I … Continue reading
Apple succeeds in mobile phone market
In today’s class, we talked about innovation and value, which draws mine attention to the success in iPhone. Although apple already had strong brand name in computer market before IPhone launched, it is still a miracle in … Continue reading
How important ethic is when we define success in business?
There are always many conflicts between moral standards and maximizing profit. It’s hard to get win-win in making a decision because human wants are unlimited. The first time i know the term ethics in business was last year. I … Continue reading