{"id":48,"date":"2012-10-08T16:15:41","date_gmt":"2012-10-08T23:15:41","guid":{"rendered":"https:\/\/blogs.ubc.ca\/wangxiyi\/?p=48"},"modified":"2012-10-08T16:15:41","modified_gmt":"2012-10-08T23:15:41","slug":"perceptual-mapping-practice","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/wangxiyi\/2012\/10\/08\/perceptual-mapping-practice\/","title":{"rendered":"perceptual mapping practice"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p style=\"text-align: left;\">In class 5 we talked about positioning of brand and perceptual map.I made a perceptual map about women cosmetics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-49 aligncenter\" title=\"IMG_2541\" src=\"https:\/\/blogs.ubc.ca\/wangxiyi\/files\/2012\/10\/IMG_2541-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/blogs.ubc.ca\/wangxiyi\/files\/2012\/10\/IMG_2541-300x300.jpg 300w, https:\/\/blogs.ubc.ca\/wangxiyi\/files\/2012\/10\/IMG_2541-150x150.jpg 150w, https:\/\/blogs.ubc.ca\/wangxiyi\/files\/2012\/10\/IMG_2541-1024x1024.jpg 1024w, https:\/\/blogs.ubc.ca\/wangxiyi\/files\/2012\/10\/IMG_2541.jpg 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\">On my perceptual mapping , the two criteria i give are price and the chemical composition involved in the cosmetics,which I considered as the important factors when buying cosmetics personally. Consequently ,i divided those brand into four different categories.Sometime i feel difficult to juge the brand accurately in the level of price.However, the map still gives a clearly guide of making decision.<\/p>\n<p style=\"text-align: left;\">When I was doing the map,I realized that during the process ,the consumer already know the information of these brand.what they are doing is to make a list of these brands in their subjective order.That indicated that the positioning of a brand is very important.To think as a consumer, and how to let your brand on top of that \u2018list\u2019 when they making a decision.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In class 5 we talked about positioning of brand and perceptual map.I made a perceptual map about women cosmetics. On my perceptual mapping , the two criteria i give are price and the chemical composition involved in the cosmetics,which I considered as the important factors when buying cosmetics personally. Consequently ,i divided those brand into [&hellip;]<\/p>\n","protected":false},"author":14487,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/users\/14487"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":50,"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/posts\/48\/revisions\/50"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wangxiyi\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}