Article address: http://bizgovsoc4.wordpress.com/2012/11/11/starbucks-how-ethical-behavior-can-boost-business/
This article is about the business ethics of Starbucks. Obviously, Starbucks conduct its business ethically in different aspects. Not only in its qualified products, but also concerned labors, customers, shareholders and its social responsibility. They provide the high quality products and focus on the diversity in workforce. They rewards their shareholders each year. All the stakeholders are benefit from Starbucks. That is why Starbucks can be one of the most famous coffee company in the world. On the other hand, Starbucks also concentrate on its social responsibility like using environmental friendly materials and recyclable cups. I think it can assist in its good public image. To sum up, companies should conduct its ethical behaviors on different aspects and make all its stakeholders get benefit from the business. Besides, companies also need to be aware of its social responsibility. Those ethical behaviors assist in boosting business and finally result in increasing profit.