My first blog post is about Starbucks, so you know how much I love Starbucks. After reading the blog post of Starbucks Trends by Danny, I come up with some new ideas of reasons why Starbuck become popular in business travellers.
In Danny’s blog post, he said the biggest advantage of Starbucks is providing free wifi access. Actually, I disagree with it, because most of stores and coffee shops provide free wifi access as well. Yes, I agree with that business travelers are less likely to choose a place to stay without free wifi. But it is not Starbucks competitive advantage.
In my point of view, the first reason is that Starbucks provide extensive drinks and food menu, which lead to more choices for business travelers of their meals. Secondly, Starbucks’ food quality is outstanding, which is healthier than McDonald and some other fast food restaurant. At last, I think the strongest reason is that Starbucks have their coffee shops and become popular all over the world. As we know, sometimes business travelers have to go to different countries, so they are most likely to choose the food they are familiar with. Therefore, business travelers prefer Starbucks rather than local food restaurant.
Images: http://www.newsgeneration.com/2014/09/12/starbucks-goes-social/
http://marketingland.com/coffee-mobile-king-starbucks-serves-mobile-strategy-98823
http://www.fitcoachcarla.com/starbucks-diet-on-the-go-fit-fast-food/